Be the first to read everything about competition, from the most relevant sources. Are they orchestrating a PR campaign or do they just have one friendly reporter?
See the full picture of competitors social efforts. Know all the social networks in which they operate: What do they focus on? How is it going for them? What content generates most impact?
Learn what competitors marketing message is. See exactly what display and text campaigns are they running and on what websites they advertise on . What Email campaigns are they pushing the most?
Get to know your competition. Who is running the business? How many are they? Who are they? What’s their background? Who just joined the team?
How are you doing against your competitors? What can you learn from them? Where can you improve?
Understand competitors website and traffic it gets. Answer questions like: How many people use it? Is it on the rise? Where do their users come from?
Managing your business across multiple verticals, regions and markets, often with data distributed across multiple 3rd party tools, platforms and systems, is becoming increasingly challenging. In today’s market having access to information about what is happening in your competitors’ businesses, as and when it happens and at hand, is becoming a differentiator in attracting and retaining your most profitable customers.
Above is a competitor intelligence SaaS platform that collects data from a few dozen 3rd party sources to uncover and track online companies sales and marketing efforts. Designed to take advantage of everything the mobile devices have to offer, Above is compatible with any iPad, Android tablet and mobile web.
William Hill online
William Hill plc is one of the largest bookmakers in the United Kingdom. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. As of 2 August 2013, it was listed as having a market capitalisation value of £4.07bln.
William Hill @Above:
Jimmy Choo online
Jimmy Choo is a British high fashion house specializing in luxury shoes, designer bags, and accessories. The company, J. Choo Limited, was founded in 1996 by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon. In April 2001 Equinox Luxury Holdings Ltd. bought out Jimmy Choo’s 50% ownership of the ready to wear business. The company was bought by current owners Labelux in 2011 and Tamara Mellon departed shortly after. It is worn by many celebrities such Marion Cotillard, Cate Blanchett, Sandra Bullock, Natalie Portman, Victoria Beckham, Sarah Michelle Gellar, Kristen Stewart, Nikki Reed, Blake Lively, Ashley Greene, Kim Kardashian, Khloé Kardashian Odom, Kourtney Kardashian, Elizabeth Hurley, Taylor Swift, Jennifer Lopez, Cheryl Cole, Rihanna, Sarah Jessica Parker, Katy Perry and by many royals such The Countess of Wessex, Princess Beatrice and Princess Eugenie of York and The Duchess of Cambridge.
Jimmy Choo @Above:
Mr Green online
Mr Green & Co’s vision is to be a leading global investor in fast-growing i-gaming companies. The core investment of Mr Green & Co is the online casino Mr Green Ltd.
Mr Green @Above:
H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.
H&M exists in 53 countries and as of 2013 employed around 116,000 people. The first store was opened on the high street of Västerås, Sweden in 1947. It had 2,325 stores at the end of 2011 and 2,629 stores at the end of August 2012. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc. The design team in the company’s Sweden office controls the steps of production, from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia.
Munich Re online
Munich Re Group is a reinsurance company based in Munich, Germany. It is one of the world’s leading reinsurers. ERGO, a Munich Re subsidiary, is the Group’s primary insurance arm.
Munich Re @Above:
Hiscox Ltd. is a Bermuda-incorporated insurance provider, listed on the London Stock Exchange. An underwriter at Lloyd’s of London, the company largely specialises in niche areas of the market, offering property and casualty insurance aimed at companies and high net worth individuals, as well as cover against such risks as hacking, kidnapping and satellite damage. The firm is a constituent of the FTSE 250 Index.
Thomas Cook online
Thomas Cook Group plc is a British global travel company listed on the London Stock Exchange. It was formed on 19 June 2007 by the merger of Thomas Cook AG, itself the successor to Thomas Cook & Son, and MyTravel Group plc.
Thomas Cook @Above:
TUI Travel PLC is a British leisure travel group listed on the London Stock Exchange. It was formed on 3 September 2007 with the merger of First Choice Holidays PLC and the Tourism Division of TUI AG, which owns 56.4% of the company. TUI operates in 180 countries and claims 30 million customers. Its headquarters are in Crawley, West Sussex, England and is a constituent of the FTSE 100 Index. In June 2014 the company announced it had agreed terms with TUI AG for a merger.
Knowing your own data and performance is knowing only half of the truth. With platform provided by Above, we’re able to compare our marketing with our competitors, which gives us a useful insight.
Valuable data and ability to analyze and unlock trends in our industry have made Above essential tool in both our content creation and monitoring processes. Enabling us to spot content opportunities across channels means we can be proactive in our digital marketing.
The ability to automatically gather and analyze all information about our competitors in one single application has proven to be very valuable for us. The main feature of our industry is a constant change of trends. Above helps us track them very simply and efficiently.
I need your help! We are building a great service that we want to be truly useful. If you had anything less than a great experience using Above please call my mobile +44 7821 236 265.